Where is your soul calling you deeper?

This is the question.  Not—  What are my next steps?   How do I move forward?    What am I missing?   Your soul  is  calling you deeper,   and  everything you’re   waiting  for   is just  on the   other side of your yes.

It's time to come back to sjálf.

sjálf means "self" in Icelandic.

Inspired by the land of duality, sjálf is my love letter to those who dare to immerse themselves in the  transformative  art of  Self-centering.

If you are new to my world, Self-centering is the practice of grounding deeply into who you truly are—beyond the roles, expectations, and external noise. It is coming home to your essence and aligning your life, work, and choices with that truth. Self-centering is the foundation of my work as a visionary coach.

As a writer, healer, and soul-led woman, it is also my daily practice of anchoring into inherent clarity, creativity, and purpose.

When women are grounded in who they truly are, their ability to lead, create, and achieve becomes more aligned and impactful—because the vision isn’t something you control. It’s something that carries you.

  • Sjálf Circle

    A monthly group membership with live breathwork sessions, guided meditations, and reflective resources to support Self-connection and growth

    Learn More

  • 1:1 Visionary Coaching

    I help soul-led women hold the vision for their life and business. Please note: I work with a very limited number of 1:1 clients each year in exclusive packages.

    Book a Connection Call

  • Workshops & Events

    Saturday, 12/08

    Homecoming Workshop | Item Cafe in Lynn, MA

    Stay tuned for more

I won’t say it’s nice to meet you. We’ve already met.

If that sounds strange to you, welcome to my world.

My name is Iris Dunkin, I am the visionary behind the movement and philosophy that is sjálf. I believe that you are not actually your thoughts, feelings, or experiences. You are not the product of your life story. You are a soul, in a body. A soul who believes and loves and feels and lives in the now and in the ever after. That’s because your true Self, the ‘YOU OF WHO YOU ARE’ (as I call it) is timeless. The YOU OF WHO YOU ARE already knows the ME OF WHO I AM and the level to which our stories intertwine. How exquisite is that?

For my more human accolades:

  • 10+ years of experience in business operations

  • Launched a successful start-up in 2016, serving as the youngest (at 25 years old), sole person of color, and only woman on the board

  • A degree in Communication and Anthropology, with a concentration in marketing + an obsession with Jane Austen’s Pride & Prejudice

  • Certified breathwork facilitator with trauma-informed somatic training

  • A lifelong writer, healer, and empath. I’ve spent 30+ years alchemizing a childhood trauma story into a rich, fulfilling mission to show that healing from trauma is not your life purpose

  • Mother to two young daughters, who continually teach me the profound wisdom of presence

sjálf is the intersection of all these aspects of my life and work helping soul-led women hold the vision for their life and business.

everything you create comes alive.

When you connect with your true Self